Will 3D Secure impact your business? As a business owner, you’re looking to improve security and keep your customers’ data safe. You may have heard about 3D Secure and how it can help protect your customers’ credit card information. This blog will discuss 3D security, how 3D secure verification works, and how to know this option is right for you.
What is 3D Secure? How does 3D Secure Verification work?
Having an extra layer of protection that minimizes the chances of unauthorized payments leaves your customers with a feeling of safety and trust. 3D Secure is an additional layer of security that can be added to your website to help protect your customers’ credit card information. When 3D Secure is enabled, your customers are prompted to enter a one-time code sent to their phone or email when purchasing a good or service from your website. This code must be entered to complete the purchase, helping prevent fraudsters from using stolen credit card information. 3D secure verification happens instantly, only giving the user an allotted amount of time to enter the unique code. This extra step protects your customers and your business from malicious users.
How Does 3D Secure Verification Impact Your Business?
When considering whether to implement 3D secure verification into your business, it is crucial to consider the following:
Security: 3D Secure verification adds a layer of protection to your website, which can help to protect your customers’ credit card information and your business from chargebacks.
Convenience: 3D secure verification is convenient for your customers, as they will not need to remember a password or log in to their account. The innovative technology supporting this verification process is smart-phone friendly! However, 3D secure verification can also be an inconvenience, as your customers will need to have their phone or email handy to receive the one-time code.
Psychological Impact: 3D Secure verification may have a psychological impact on your customers, as it can make them feel more secure when purchasing on your website. This can result in repeat customers and referrals.
Cost: 3D secure verification may cost you more in terms of transaction fees, as an additional step is involved in the process. So, it is vital to weigh the other impacts before investing in this technology.
Want to learn more?
Contact Seamless Chex! Seamless Chex supplies its merchants with a wide variety of security improvements and payment solutions. We are intimately familiar with 3D Secure add-ons and can help you determine if 3D secure verification is suitable for your business. Visit our website or give us a call today!