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Fast payments keep businesses running. Fast content keeps them growing. But as brands scale, creative production often lags behind, slowing down performance even when everything else is built for speed. That’s where brkfst.io, the leading UGC platform for retail and ecommerce brands, comes in.
Our CEO and Co-Founder, Evan Albert, sat down with Joe Yakuel, Founder and CEO of brkfst.io, to talk about where content workflows break down, how to build for both compliance and speed, and why creative isn’t just a brand tool, it’s a growth engine.
SeamlessChex: What does “fast but compliant” look like when you’re building creator content at scale?
Joe Yakuel: It means building compliance into the process, not adding it at the end. Speed doesn't come from skipping steps. It comes from setting clear guidelines from the start. We work with a lot of brands in regulated categories like supplements, fintech and alcohol, where compliance isn’t optional. Instead of reviewing 30 finished assets and flagging issues, we build the rules into the brief. That way, creators know exactly what's allowed before they ever hit record. That keeps things moving fast without putting the brand at risk.
SeamlessChex streamlines payments, a back-end function that impacts every part of the business. What’s the “back-end” of content production that most teams overlook?
Joe: Performance feedback. Most brands focus on production, not iteration. But the “backend” of content is knowing what actually works. Is it the hook? The content topic? The editing style? Without that feedback loop, you’re just guessing. The brands that scale creative don’t just make more, they learn faster, then build on what’s working. That’s the backend that drives ROI.
SeamlessChex: In payments, reducing friction improves conversion. What does “removing friction” look like in content production?
Joe: In content production, friction is anything that slows down content from going live. That might be vague briefs, slow approvals, or no feedback loop. When you fix that, production speeds up and performance improves.
At brkfst.io, we spend a lot of time removing those blockers. The brief is clean. The creators are pre-vetted. The approvals are built into the system. That’s what lets us move fast without losing quality. Just like with payments, speed and security aren’t at odds. They actually depend on each other.
SeamlessChex: Delays in payment processing can stall the entire business. What’s the content equivalent of that kind of slowdown?
Joe: When creative slows down, performance slows down. If you’re waiting two weeks for a new ad variation, that’s two weeks of underperforming spend. If your PDP is still missing video, that’s a conversion drop-off you can’t get back. We see it all the time: teams have the budget, the media plan, the tech stack but the creative engine can’t keep up. And that’s what slows down performance.
